2009 Effects of Quality and product diff.: Paperitalo 2nd Tuesday Surveys

Survey subject:

Quality and product diff.

2^nd Tuesday Surveys are Copyright 2010 by Paperitalo Publications and used by permission of the Copyright Owner

Confidential level and error band:
(90% confid. Level, +/- 10% error band)

No. of respondents: 57

Pulp & Paper Industry

56% US respondents, 9% Europe, all other were less

• 61% of respondents say they differentiate their products through performance
   
• 52% say they differentiate themselves through delivery and service
   
• 65% said they roll out customer generated ideas to all customers
   
• Many ideas where expressed in writing. One that stood out – a mill has introduced anti-tampering automation so their paper machines run the same on all shifts thereby creating consistent products
   
• 59% said recycled content is important for product differentiation
   
• 65% said forestry certification has become important to their business
   
• 67% said being in close proximity to their customers is important